Willow Creek Nursing And Rehabilitation Center

2401 Wayne Memorial Drive, Goldsboro, NC 27534

(919) 736-2121

3Overall Rating★★★☆☆
For profit - CorporationMedicare and Medicaid
Compare This FacilityMore in North Carolina

Quality Ratings

Overall
★★★☆☆3
Health Inspections
★★★☆☆3
Staffing
★★★☆☆3
Quality Measures
★★★★☆4
Long-stay QM
★★★☆☆3
Short-stay QM
★★★★☆4

Facility Details

Licensed Beds200
Avg Residents149
CountyWayne
Sprinkler SystemYes
Chain / SystemPRINCIPLE LONG TERM CARE
Ownership ChangedNo
Resident CouncilResident

Staffing (hrs/resident/day)

RN Hours0.65
LPN Hours0.96
Aide Hours2.16
Total Nurse Hours3.77
Weekend Nurse Hours3.42
Nursing Turnover58.2%
RN Turnover43.3%

State Staffing Compliance

North Carolina Minimum3 hrs/resident/day
This Facility3.77 hrs/resident/day

Penalties & Enforcement

1
Total Penalties
$6,570
Total Fines
0
Payment Denials
N/A
Infection Citations

Ownership

Recent Ownership Change
Primary OwnerPRINCIPLE IT SERVICES, INC.
Owner TypeIndividual
Chain / OrganizationBOICE, GALE
Facilities in Chain44

Cost Context: Average in North Carolina

$310
Private Room/day
$9,418
Private Room/mo
$283
Semi-Private/day
$198
Medicaid Rate/day

Average cost in North Carolina: $310/day private room. Source: CareScout/Genworth Cost of Care Survey 2025.

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Data from CMS (Centers for Medicare & Medicaid Services), processed 2026-03-01. CMS Provider ID: 345113