Birchwood Rehabilitation And Healthcare Center

205 BIRCHWOOD AVE, Cranford, NJ 07016

(908) 272-6660

5Overall Rating
For profit - Limited Liability companyMedicare and Medicaid⚠ Below State Staffing Minimum

Quality Ratings

Overall
5
Health Inspections
4
Staffing
3
Quality Measures
5
Long-stay QM
5
Short-stay QM
4

Facility Details

Licensed Beds200
Avg Residents183
CountyUnion
Sprinkler SystemYes
Chain / SystemATLAS HEALTHCARE
Ownership ChangedNo
Resident CouncilResident

Staffing (hrs/resident/day)

RN Hours0.40
LPN Hours0.90
Aide Hours2.04
Total Nurse Hours3.34
Weekend Nurse Hours3.00
Nursing Turnover26%
RN Turnover36.8%

State Staffing Compliance

New Jersey Minimum3.5 hrs/resident/day
This Facility3.34 hrs/resident/day

Penalties & Enforcement

0
Total Penalties
None
Total Fines
0
Payment Denials
0
Infection Citations

Ownership

Primary OwnerCRANFORD HOLDCO LLC
Owner TypeCorporation
Chain / OrganizationBAK, PINCHOS
Facilities in Chain25

Cost Context: Average in New Jersey

$475
Private Room/day
$14,438
Private Room/mo
$434
Semi-Private/day
$304
Medicaid Rate/day

Average cost in New Jersey: $475/day private room. Source: CareScout/Genworth Cost of Care Survey 2025.

Data from CMS (Centers for Medicare & Medicaid Services), processed 2026-03-01. CMS Provider ID: 315091